as senior manager of concept + trend, kaitlin shapes the seasonal creative vision through trend forecasting, storytelling, and big-picture thinking. with a deep understanding of design and a thoughtful approach to market and cultural research, she translates emerging ideas into compelling product concepts for a classic american sportswear brand. she is passionate about seeking beautiful, relevant imagery that inspires collections and creates a cohesive story across both product and brand.
kaitlin has a curiosity for the world around her and loves to find what’s new in art, design, fashion, and music. with her fingers on the pulse, she has always had a keen sense for current and future trends.